April 2021 – August 2021
My Work with Facedrive,
now known and operated as
STEER Technologies Inc.
At Facedrive I was responsible for designing graphics for digital and print marketing capabilities. Alongside designing I was responsible for keeping up to date with current trends by researching and analyzing marketing campaigns of competing companies such as Uber, Uber Eats, and DoorDash.
DIGITAL ADVERTISING
Digital advertising that conveyed a clear message and stayed true to the clients brand identity was my first priority. Our clients included Harvey’s, Swiss Chalet, Thai Express, Church's Chicken, and CoCo to name a few. Created for a wide range of platforms, including: Instagram, Twitter, and Facebook.
PRIDE MONTH CAMPAIGN
Responsible for directing the company brand to support the Pride community during Pride month. This included social media posts, logo design, and UI design
PRINT PRODUCTION
Print production required graphics appropriate for billboards and bus shelters, dealing with industry production standards for mass media printing. Print production also included merchandising designs.
My time at Facedrive ended at the end of August 2021 as I was returning for my final year of studies at, previously known as, Ryerson University, now Toronto Metropolitan University. My time at Facedrive allowed me to continue to refine my abilities and discover new things about the delicate craft that is design, always creating and always striving to find new ways to push the brand.
