The Armenian National Committee of Canada
Client since March 2022
My primary responsibility is to convey their brand identity in the digital space through effective graphic design. My role involves working closely with the ANCC to understand their vision and goals, and translating those into visually appealing designs that represent their brand accurately. In addition to my design work, I also implemented an organized scheduling system that enables the client to monitor the progress of their projects and have full visibility into the development process. Through my collaboration with the ANCC, I have honed my branding and design skills, and have developed a keen eye for detail that has allowed me to deliver high-quality work to the client.
This was the content prior to the ANCC becoming a client of mine.
I created a unique visual identity for an organization that lacked direction in their branding. Through collaboration and understanding of their values and goals, I designed a flexible and adaptable brand identity that can evolve over time. The new visual identity allows the organization to stand out in a competitive market while maintaining a consistent brand image.
INSTAGRAM GRID LAYOUT VIEW (MAY 2022)
Ensuring consistency in our brand across all media channels, including our social media platforms. This involves maintaining exceptionally high visual standards and a level of creative sophistication that aligns with our brand identity.
INSTAGRAM GRID LAYOUT VIEW (JUNE - JULY 2022)
Controlling and operating social media channels across three different platforms - Facebook, Instagram, Twitter- requires a highly organized workflow that is optimized for the client to relay their message clearly and timely.
ANCC STORIES PROJECT
The visual project I designed uses the carousel format to tell a story in a compelling way. By utilizing multiple images or videos within a single post, the carousel allows for a more immersive experience that draws the viewer in. With a carefully curated sequence of visuals and accompanying captions, the carousel tells a complete story or provides a deeper exploration of a topic. This format enables brands to showcase their creativity and communicate their message in a dynamic and engaging manner.
As I grow and develop as a designer, my clients do as well. This has led to a mutual evolution of our visual content, resulting in increasingly sophisticated and visually appealing designs. With each new project, I bring a higher level of creativity and technical skill, which inspires my clients to aim higher and take on more ambitious projects. This synergy between designer and client fosters a culture of continuous improvement, resulting in better overall visual content that exceeds expectations.
ARTSAKH BLOCKADE: 78 DAYS AND COUNTING
This visual project was developed to shed light on humanitarian issues that had been going unnoticed in the international community. Covering the story since the first day, there has been progress in the getting the attention of the internaional community.
INSTAGRAM GRID LAYOUT RESULTS WITH ARTSAKH BLOCKADE PROJECT
To conclude, here are some creative visuals that I'd like to spotlight.
