SUMMER 2022
This project aimed to rebrand a local soccer team with a fresh marketing identity that attracts new fans and resonates with their target audience. As the creative lead, I developed a new logo, color palette, typography, and other visual elements that differentiated the team from their competitors. The new branding was implemented consistently across various channels and platforms, resulting in increased engagement, revenue, and establishing the soccer team as a unique and recognizable brand within the soccer community. Overall, the project was successful in achieving its goal of giving the local soccer team a fresh, modern, and memorable brand identity.
